The Nosto Blog

Black Friday & Cyber Monday are coming - remove in-store barriers to purchase!

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door... 

With that in mind we have created a blog series to help you get your shop in order and maximize on the upcoming sale season! Can't wait for your weekly tip? Dowload the whole thing in whitepaper form now by clicking the image below...

We've already covered load testing and email use, so now on to...

The removal of in-store barriers to purchase!

Ok, so you’ve got people to your store but how do you make sure their journey, once they’re on it, is optimum to them reaching the check-out? As you already know competition is high and shoppers will be frantic- the key is to make it as clear and simple as possible.

  • Label your sale! We know this sounds obvious but when you still have non-discounted stock available there may be the temptation to let those, more profitable, items have precedence. But don’t make this mistake - shoppers that are active on these days are predominantly bargain hunters and you risk causing them to jump ship if you force them to wade through your website looking for what they want. Use visual cues such as color to make it clear what is and isn’t on sale and give your sales section temporary prominence in your navigation.


    Cowshed give their Black Friday sale priority on their homepage, also using the space to highlight sale best sellers to allow for quicker navigation to popular items.
  • Highlight your returns policy! A poor returns policy is one of the biggest barriers to purchase, and on these sale days (if not always) you need to remove as many of these as possible. If you have a fantastic returns policy highlight it everywhere you can. During the Black Friday and Cyber monday people are buying in a hurry, the sales cycles are substantially shortened and they don’t have the time they usually do to research. Your job is to make them feel comfortable making a snap decision- and it is your returns policy that will do this. If there is transparency allowing a customer to fully understand the terms under which they buy a product, then there are more likely to proceed with the transaction. Consider not only the language you use in your policy (jargon is nobody’s friend) but also where on the page it is placed.

Nosto Client, Paul Evans are a good example of this done well
with  a concise, fair returns policy, displayed clearly. 

  • Optimize your checkout process! Making it easier for your customer to walk off into the virtual sunset will make your customers much more likely to do so. Hopefully you have done as much as possible to make the checkout process as easy as possible already (if not, that’s your first job post-sales madness) but consider going one step further and temporarily removing the registration process all together, or adding a “Proceed as guest” option.

    Junique make sure their checkout process is as an easy one - outlining the steps in greyed out text so that the customer knows how many stages to expect, reassuring them of the security of the process with trust certificates and giving them the option to order as a guest.

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    Tune in next week to find out how to use pop-ups during the sale season! Or download the entire whitepaper now, by clicking the image below.

Black Friday & Cyber Monday are coming- learn how to properly utilize email!

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door... 

With that in mind we have created a blog series to help you get your shop in order and maximize on the upcoming sale season! Can't wait for your weekly tip? Dowload the whole thing in whitepaper form now by clicking the image below...

Last week we discussed load testing. So, on to our second topic...

Email

Topics: Black Friday email personalization Cyber Monday

Black Friday & Cyber Monday are coming- load test your website!



Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door... 

With that in mind we have created a blog series to help you get your shop in order and maximize on the upcoming sale season! Can't wait for your weekly tip? Dowload the whole thing in whitepaper form now by clicking the image below...

Black Friday Cyber Monday Ecommerce

So, on to our first topic...

Load Testing Your Website

Topics: Black Friday Cyber Monday Load testing

The anatomy of a perfect category page



Ah, the category page - perhaps the most familiar page of the modern ecommerce website, hark as it does back to the days of post-order catalogues. With a structure based on long lists of various products, it stands, in some way, as a testament to human beings as creatures of habit- resilient to the pull of technology and the possibility of new ways of doing things. Yet, if you are willing, there is much that can be done digitally to make sure your category page doesn’t end up the same way as your catalogue, much ignored and resigned to the trash…

How one handmade bracelet store is weaving its way to success…

5 tips to improve your logistics strategy and increase customer loyalty

Most ecommerce professionals know that the sustainability of a business is not based only on the acquisition of new customers, but also on your ability to build a loyal customer base that will buy from you time and time again. In fact, arguably one of the most quotable statistics in this industry is the fact that it costs five times as much to attract a new customer, than to keep an existing one.

But what strategies can you employ to encourage this type of repeat customer? When we talk about customer loyalty, the impact of logistics, while fundamental, tends to be forgotten in favor of product features, customer service and after-sale communication. Yet it really is one of the aspects of your business that can have a major, if not critical, influence on customer retention rates. Indeed 55% of customers who have had a bad shipping experience say they won’t order from that retailer site again.

The answer is simple: to produce happy customers, who will come back to your store, you must build an efficient and reliable logistics strategy. The good news is that these tips will help you do just that.

How happiness could be the secret to your business’ success and what to do about it...



On the Nosto blog, we write a lot about tactics to improve your ecommerce business - be it optimizing your homepage, improving your emails, or (of course) using personalization. But it is important sometimes to take a step back and remember that improving your business isn’t just about processes and technology because even an ecommerce business is built on people - and not just using Excel spreadsheets and code. Sometimes looking at yourself, your employees and your colleagues is all you need to do to make real measurable improvements.

Topics: ecommerce

6 actionable tips for improving ecommerce site search

Topics: ecommerce site search

10 ecommerce books you should take on your summer holidays...

Summer is here! And although the ecommerce world never actually stops, it hopefully means that you will be taking at least some time away from the office for a well-deserved break. While we would never encourage taking work to the poolside, we do know that the entrepreneurial disposition is such that letting go completely can be hard - but put down the reports, because we have selected 10 ecommerce-relevant books than you can read on the sun-lounger (without annoying your other half)...

Topics: ecommerce books

Three things I learned at Magento Live UK...

James White, UK BDM for Nosto, takes centre stage at the conference.

The fifth annual Magento Live UK event was held in London this week, and I was lucky enough to fly in from Helsinki to attend. As an event, Magento Live is one that is marked on the calendars of the platform’s enthusiasts - giving us the opportunity to expand our network, share insights (and a few laughs), as well as seeing and hearing about new and relevant technologies and businesses. Essentially, these events set the tone for the immediate future of our industry- which is why the discussions that take place there are so important.

Topics: Magento Live UK