Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • ecommerce round-up
  • January 20, 2017

Weekly ecommerce round-up: Product storytelling, Medium reading recommendations & ecommerce predictions for 2017!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

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  • ecommerce trends
  • January 20, 2017

Looking into the virtual crystal ball: Ecommerce trends for 2017

When I started my first online store in 2003, the Internet was a very different place. Facebook was still just a glint in Zuckerberg's eye, there was no such thing as YouTube (meaning the world was a much poorer place in terms of cat videos) and...

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  • ecommerce round-up
  • January 13, 2017

Weekly ecommerce round-up: New Instagram ads, improved product filters & credit card field tricks!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...  

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  • Tips & tricks
  • January 6, 2017

Make Q1 work for you: Convert sale customers into long-term shoppers

With heavy discounting driving a lot of your Q1 sales it is likely that a lot of the shoppes you are attracting and going to be one-off and discount-driven. This means the tactics outlined above, while helping to get you through one of the bleaker...

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  • Tips & tricks
  • January 4, 2017

Prepare for Q1: Use content to build your brand

Unlike our other points, branding is not a problem created by Q1, it can however be an opportunity afforded to you by this natural seasonal lull. There are many best practice branding activities that slip to the bottom of the priority list during the...

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  • Tips & tricks
  • January 2, 2017

Prepare for Q1: Drive traffic to your store with social

Traffic and revenue are not inextricably linked, but they do tend to have an impact on each other. With revenue dipping in January and February it is likely that if you look under the hood your traffic will be suffering too. Fix this and you are...

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  • Tips & tricks
  • December 29, 2016

Prepare for Q1: Acquire new customers by personalizing your advertising efforts

While you want to bring old customers back to your store, you don’t want to give up on attracting new customers altogether. The problem is competition is fierce and with many other companies experiencing the Q1 dip, it is only going to get fiercer,...

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  • Tips & tricks
  • December 28, 2016

Prepare for Q1: Increase customer retention with triggered emails

While you may find that the sales keep the crowds coming in January, February is normally a much quieter time - with revenue shown to be at the lowest for the entire year. But with it being approximately 50% easier to sell to existing customers than...

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  • Tips & tricks
  • December 22, 2016

Prepare for Q1: Rise above the noise with personalized emails

When surveyed 52% of people said that they felt overwhelmed by the number of bargain-promoting emails they receive on a daily basis, which isn’t surprising with over half of all emails received being of a promotional nature. So, at a time when many...

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  • Tips & tricks
  • December 20, 2016

Prepare for Q1: Increase conversion by creating a sense of urgency in your store

Sometimes we all need that little extra push across the line - whether it is getting up in the morning, deciding what film to watch, or treating yourself to that new watch you’ve had your eye on. Communicating with your customers at the pivotal moment...

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