Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • Best practices
  • July 17, 2017

How to avoid the dreaded Summer Sales Slump!

To the rest of the world summer means sun, sea and sangria, but to those of us in the world of ecommerce, it often comes with mutters of a summer sales slump. But does this slump actually exist - or is it just a delightfully alliterative phrase?

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  • tips
  • July 11, 2017

Moving to Magento 2? Here are 5 quick ways of improving your store along the way

Many retailers are making the move over to Magento 2, so we thought it was a great opportunity to hear from guest blogger Paul Rogers, who has spent the past year helping online retailers make the switch. Here he rounds up how you can take advantage...

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  • Best practices
  • June 22, 2017

5 tips for creating ecommerce Instagram photo magic – and 5 apps to help you fake it

Instagram is a platform that celebrates creativity and style - it’s where people go to express their passions visually.  This visual element makes it a great place for an ecommerce brand to share product and lifestyle photography, but these need to be...

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  • Inspiration
  • June 9, 2017

Learn how one luxury brand found a way to communicate quality online (so you can do the same)

Are you in the market for a buttery soft leather bag, together with some tips on creating the ultimate ecommerce store? Look no further – today we dive into luxury leather goods brand, Osprey London, examining what makes their site so special.

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  • Best practices
  • May 30, 2017

Same, same but different – how to reach absolutely everyone in your target demographic (spoiler: it involves Instagram)

The beginning of my Instagram journey started with a classic case of mistaken identity…

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  • Best practices
  • May 19, 2017

5 ways to totally delight your customers

Delight can be seen on the face of the child who’s been allowed to stay up late, and the lottery player who’s won enough to buy a round at the pub. But can you prompt the same feeling in your own customers… without extending their bedtime or plying...

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  • Best practices
  • May 12, 2017

Dynamic Product Ads: the next big thing in Facebook advertising (and how to use them)

Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here),...

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  • Best practices
  • May 5, 2017

The Three Types of Dynamic Product Facebook Ads All Ecommerce Merchants Should Be Using

Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting.

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  • Best practices
  • April 28, 2017

Dynamic Product Ads - the most effective way to retarget your Facebook customers

Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for all my arguments as to why you should be). Now you want to know how to do it - right.

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  • Best practices
  • April 21, 2017

Not advertising on Facebook? This is why you should be...

Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that is changing the ecommerce world - as a...

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