The Nosto Blog

European Online Fashion in 2016 [Infographic]

Humans are, by nature, nosy - we want to know what others are doing and how that compares to us. This can be seen as an evolutionary trait, enabling us to learn from those around us and use those lessons to adapt what we are doing to survive.

9 actionable tips to get more from Magento

Magento is almost undoubtedly the world’s most used ecommerce platform, powering online stores of all levels from all over the globe. Magento was first introduced back in 2008 and has grown consistently since then, in terms of the number of users, the size of the merchants and, of course, it’s capabilities. That said, Magento, like any other ecommerce platform, does have some areas for improvement but these can be addressed without too much of an overhead, particularly with some of the third party extensions and integrations out there.

Black Friday & Cyber Monday are coming! Get your store mobile ready.

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door... 

With that in mind we have created a blog series to help you get your shop in order and maximize on the upcoming sales season! Can't wait for your weekly tip? Download the whole thing in whitepaper form now by clicking the image below...

DOWNLOAD

We've already covered load testingemail usein-store barriers to purchase and pop-ups so now on to...

                           Getting mobile ready!

In 2015, mobile and tablet devices accounted for 54% 
of Black Friday traffic to ecommerce stores- that is a more than 16% increase year-over- year. But even more important than their contribution to the the traffic is the sales they drove - with over a third of purchases being attributed to mobile devices, an increase of 35%. We’ve said it time and time again but having your website be mobile ready is no longer an optional extra, it is a must if you want to compete. As these figures show, the sales season is no exception.

To make sure your site is ready for mobile users, make sure to do the following:

View your site as others will...

                                              MobileTest.me is a great tool to test what your
                                                 site will look like on multiple devices 

While a high percentage of visitors to your site will be viewing it on a mobile device, it can be the case that you infrequently view it in the same way - make sure to regularly spend time on your site either on your mobile phone or using websites such as MobileTest.me which allow you to see what your site looks like on different smartphones from your browser.

Make sure your text, images and navigation adjust accordingly for use on smaller screens...
                                Check out the Google Webmasters guides for for more 
                             info on what does and doesn't consitute mobile responsive.

If, when you used the tool above, you found that your site was difficult to use on some screens then you are going to need to make some changes. The key to responsive design? Elements that expand and contract to fit on the screen of different devices. Normally your exsiting website code can be changed slightly for this to happen, so speak to your development team as soon as possible. Occasionally, however, you might find that your store has been built in a way that prevents this - in which case you should look into setting up a mobile sub-domain that is out-of-the-box mobile ready.

Check if your site passes Google’s basic mobile test...



                                      An example of a Google mobile test results (Yay, us!).

It is particularly important to get on Google’s good side as they penalize those sites who they don’t deem mobile-friendly. And while being top of their search results should always be your aim, being pushed down during the busy sales season could cost you greatly. All you have to do to check is insert your URL and they analyze the rest, so there are no excuses!

                                                                                  ***
That's it for our Black Friday series! Missed one? No worries - you can either start at the beginning or download the whole thing in whitepaper form by clicking on the image below... 

The guide includes expert tips on:

  • Load testing your website
  • Getting your store mobile ready
  • Effectively using email in your marketing efforts
  • Removing in-store barriers to purchase
  • Enabling pop-ups to increase conversion and allow for data capture

Black Friday & Cyber Monday are coming - prepare with pop-ups!

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door...

With that in mind we have created a blog series to help you get your shop in order and maximize on the upcoming sale season! Can't wait for your weekly tip? Dowload the whole thing in whitepaper form now by clicking below...

Black Friday & Cyber Monday are coming - remove in-store barriers to purchase!

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door... 

With that in mind we have created a blog series to help you get your shop in order and maximize on the upcoming sale season! Can't wait for your weekly tip? Dowload the whole thing in whitepaper form now by clicking the image below...

We've already covered load testing and email use, so now on to...

The removal of in-store barriers to purchase!

Ok, so you’ve got people to your store but how do you make sure their journey, once they’re on it, is optimum to them reaching the check-out? As you already know competition is high and shoppers will be frantic- the key is to make it as clear and simple as possible.

  • Label your sale! We know this sounds obvious but when you still have non-discounted stock available there may be the temptation to let those, more profitable, items have precedence. But don’t make this mistake - shoppers that are active on these days are predominantly bargain hunters and you risk causing them to jump ship if you force them to wade through your website looking for what they want. Use visual cues such as color to make it clear what is and isn’t on sale and give your sales section temporary prominence in your navigation.


    Cowshed give their Black Friday sale priority on their homepage, also using the space to highlight sale best sellers to allow for quicker navigation to popular items.
  • Highlight your returns policy! A poor returns policy is one of the biggest barriers to purchase, and on these sale days (if not always) you need to remove as many of these as possible. If you have a fantastic returns policy highlight it everywhere you can. During the Black Friday and Cyber monday people are buying in a hurry, the sales cycles are substantially shortened and they don’t have the time they usually do to research. Your job is to make them feel comfortable making a snap decision- and it is your returns policy that will do this. If there is transparency allowing a customer to fully understand the terms under which they buy a product, then there are more likely to proceed with the transaction. Consider not only the language you use in your policy (jargon is nobody’s friend) but also where on the page it is placed.

Nosto Client, Paul Evans are a good example of this done well
with  a concise, fair returns policy, displayed clearly. 

  • Optimize your checkout process! Making it easier for your customer to walk off into the virtual sunset will make your customers much more likely to do so. Hopefully you have done as much as possible to make the checkout process as easy as possible already (if not, that’s your first job post-sales madness) but consider going one step further and temporarily removing the registration process all together, or adding a “Proceed as guest” option.

    Junique make sure their checkout process is as an easy one - outlining the steps in greyed out text so that the customer knows how many stages to expect, reassuring them of the security of the process with trust certificates and giving them the option to order as a guest.

                                                                       ***

    Tune in next week to find out how to use pop-ups during the sale season! Or download the entire whitepaper now, by clicking the image below.

Black Friday & Cyber Monday are coming- learn how to properly utilize email!

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door... 

With that in mind we have created a blog series to help you get your shop in order and maximize on the upcoming sale season! Can't wait for your weekly tip? Dowload the whole thing in whitepaper form now by clicking the image below...

Last week we discussed load testing. So, on to our second topic...

Email

Topics: Black Friday email personalization Cyber Monday

Black Friday & Cyber Monday are coming- load test your website!



Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door... 

With that in mind we have created a blog series to help you get your shop in order and maximize on the upcoming sale season! Can't wait for your weekly tip? Dowload the whole thing in whitepaper form now by clicking the image below...

Black Friday Cyber Monday Ecommerce

So, on to our first topic...

Load Testing Your Website

Topics: Black Friday Cyber Monday Load testing

The anatomy of a perfect category page



Ah, the category page - perhaps the most familiar page of the modern ecommerce website, hark as it does back to the days of post-order catalogues. With a structure based on long lists of various products, it stands, in some way, as a testament to human beings as creatures of habit- resilient to the pull of technology and the possibility of new ways of doing things. Yet, if you are willing, there is much that can be done digitally to make sure your category page doesn’t end up the same way as your catalogue, much ignored and resigned to the trash…

How one handmade bracelet store is weaving its way to success…

5 tips to improve your logistics strategy and increase customer loyalty

Most ecommerce professionals know that the sustainability of a business is not based only on the acquisition of new customers, but also on your ability to build a loyal customer base that will buy from you time and time again. In fact, arguably one of the most quotable statistics in this industry is the fact that it costs five times as much to attract a new customer, than to keep an existing one.

But what strategies can you employ to encourage this type of repeat customer? When we talk about customer loyalty, the impact of logistics, while fundamental, tends to be forgotten in favor of product features, customer service and after-sale communication. Yet it really is one of the aspects of your business that can have a major, if not critical, influence on customer retention rates. Indeed 55% of customers who have had a bad shipping experience say they won’t order from that retailer site again.

The answer is simple: to produce happy customers, who will come back to your store, you must build an efficient and reliable logistics strategy. The good news is that these tips will help you do just that.