Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • Best practices
  • June 22, 2017

5 tips for creating ecommerce Instagram photo magic – and 5 apps to help you fake it

Instagram is a platform that celebrates creativity and style - it’s where people go to express their passions visually.  This visual element makes it a great place for an ecommerce brand to share product and lifestyle photography, but these need to be...

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  • Inspiration
  • June 9, 2017

Learn how one luxury brand found a way to communicate quality online (so you can do the same)

Are you in the market for a buttery soft leather bag, together with some tips on creating the ultimate ecommerce store? Look no further – today we dive into luxury leather goods brand, Osprey London, examining what makes their site so special.

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  • Best practices
  • May 30, 2017

Same, same but different – how to reach absolutely everyone in your target demographic (spoiler: it involves Instagram)

The beginning of my Instagram journey started with a classic case of mistaken identity…

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  • Best practices
  • May 19, 2017

5 ways to totally delight your customers

Delight can be seen on the face of the child who’s been allowed to stay up late, and the lottery player who’s won enough to buy a round at the pub. But can you prompt the same feeling in your own customers… without extending their bedtime or plying...

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  • Best practices
  • May 12, 2017

Dynamic Product Ads: the next big thing in Facebook advertising (and how to use them)

Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here),...

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  • Best practices
  • May 5, 2017

The Three Types of Dynamic Product Facebook Ads All Ecommerce Merchants Should Be Using

Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting.

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  • Best practices
  • April 28, 2017

Dynamic Product Ads - the most effective way to retarget your Facebook customers

Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for all my arguments as to why you should be). Now you want to know how to do it - right.

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  • Best practices
  • April 21, 2017

Not advertising on Facebook? This is why you should be...

Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that is changing the ecommerce world - as a...

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  • ecommerce round-up
  • April 7, 2017

Weekly ecommerce round-up: How to sleep better, viral videos & the April Fool’s day gags that made us LOL!

This week’s ecommerce round-up comes to you from my sickbed. Don’t worry though, as far as I know colds can’t be caught via email (there’s a computer virus joke in there somewhere, right?).

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  • April 5, 2017

Five April Fool’s Day Brand Pranks That Made Us LOL

Ah, April Fool’s day - some love it, some hate it. I’ll be honest, ever since I spent three hours searching for a non-existent rogue sheep as a child, I’ve been on the fence (thanks mum).

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  • Best practices
  • March 31, 2017

Weekly ecommerce round-up: branding inspiration, social media updates & best ads

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

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  • March 28, 2017

How One American Clothing Brand is Bringing the East and West Coast Together…

One of our regular features on the Nosto blog; the customer spotlight -  looking at some of the fantastic brands we work with and, most importantly, examining what it is they are doing right. Plus a quick look at their use of Nosto. This month we look...

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  • March 24, 2017

Weekly ecommerce round-up: Digital wallets, branding blunders & product descriptions done right!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

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  • March 17, 2017

Weekly ecommerce round-up: Site 'flickering', ecommerce books & lessons from 'Tools of Titans'

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

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  • productivity
  • March 17, 2017

Three takeaway lessons from Tim Ferriss’ new book 'Tools of Titans'

Full disclosure, I am a bit of a self-help addict - I read millions of Medium articles on productivity, listen to podcasts about mindfulness and have even got a class on “potential” booked at the “School of Life”*

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  • March 10, 2017

Weekly ecommerce round-up: subscription models, brand blogs & bold UX features!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...  

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  • March 10, 2017

Three brands with great blogs (and what you can learn from them)

For modern commerce companies, there is a lot of pressure to be more than just a simple purveyor of goods. An expectation that is perhaps most acutely seen in the choice of many brands to build a blog.

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  • March 3, 2017

Weekly ecommerce round-up: IoT, conversational commerce & amazing abandoned cart emails!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...  

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  • abandoned cart
  • March 3, 2017

How To Create An Amazing Abandoned Cart Email

The current average figure for cart abandonment is 79%.Painful, right?

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  • February 24, 2017

Weekly ecommerce round-up: Customer spotlights, Snapchat marketing and marketing buzzwords to avoid!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world... Anyone who has read this round-up before knows that occasionally (every week) I struggle to come up with a new introduction...

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  • February 24, 2017

How One Clothing Store Dressed Its Site For Success...

One of our regular features on the Nosto blog; the customer spotlight -  looking at some of the fantastic brands we work with and, most importantly, examining what it is they are doing right. Plus a quick look at their use of Nosto. This month I look...

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  • ecommerce round-up
  • February 17, 2017

Weekly ecommerce round-up: Digital stats, idea generation & 10-minute sales boosting tips!

Good news guys, Valentine’s week is almost over - meaning those of you who forgot to get your significant other’s a present should almost be out of the doghouse.

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  • February 16, 2017

Why Mobile-Ready Magento Stores Reign Supreme

A mobile-friendly Magento store isn’t a competitive advantage anymore, it’s the new status quo. With searches performed on mobiles outnumbering those done on desktops since 2015, customers are no longer pleasantly surprised when a site renders well on...

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  • February 10, 2017

The weekly ecommerce round up: Dresses made of data, supercharging your social, as well as Valentine's day tips!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world... FriYay: noun [Fri·yay \\ˈfrī-(ˌ)yā, -yē\\]  Definition: A word regularly used by me to annoy my colleagues and show my...

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  • February 8, 2017

Supercharge your Social Commerce Strategy in 3 Simple Steps

The new online consumer is increasingly mobile, multitasking, and social. They’re on the go, dealing with a hundred things at once, and deeply connected to and influenced by their digital social networks...

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  • ecommerce round-up
  • February 3, 2017

Weekly ecommerce round-up: Emoji usage, delivery dates & your most generous customers!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

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  • Guest blog
  • February 2, 2017

How to Identify and Engage your Most Generous Customers All Year Long

While major holidays drive significant e-commerce sales, there are personal holidays happening every single day. Birthdays, anniversaries, graduations and gifts of gratitude abound, but it can be a lot harder to market to personal gift givers when...

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  • January 27, 2017

Weekly ecommerce round-up: Chatbots, Facebook Messenger ads & the power of post-purchase emails!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

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  • magento
  • January 26, 2017

Magento retailers, how are YOU doing? Three lessons from our new Magento report.

No, I am not using a Joey-from-F.R.I.E.N.D.S style pick up line. I am asking, really, how is it going? Do you know? The problem with this question, is that in the big picture sense, you might not know.

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  • ecommerce round-up
  • January 20, 2017

Weekly ecommerce round-up: Product storytelling, Medium reading recommendations & ecommerce predictions for 2017!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

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  • ecommerce trends
  • January 20, 2017

Looking into the virtual crystal ball: Ecommerce trends for 2017

When I started my first online store in 2003, the Internet was a very different place. Facebook was still just a glint in Zuckerberg's eye, there was no such thing as YouTube (meaning the world was a much poorer place in terms of cat videos) and...

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  • ecommerce round-up
  • January 13, 2017

Weekly ecommerce round-up: New Instagram ads, improved product filters & credit card field tricks!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...  

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  • Tips & tricks
  • January 6, 2017

Make Q1 work for you: Convert sale customers into long-term shoppers

With heavy discounting driving a lot of your Q1 sales it is likely that a lot of the shoppes you are attracting and going to be one-off and discount-driven. This means the tactics outlined above, while helping to get you through one of the bleaker...

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  • Tips & tricks
  • January 4, 2017

Prepare for Q1: Use content to build your brand

Unlike our other points, branding is not a problem created by Q1, it can however be an opportunity afforded to you by this natural seasonal lull. There are many best practice branding activities that slip to the bottom of the priority list during the...

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  • Tips & tricks
  • January 2, 2017

Prepare for Q1: Drive traffic to your store with social

Traffic and revenue are not inextricably linked, but they do tend to have an impact on each other. With revenue dipping in January and February it is likely that if you look under the hood your traffic will be suffering too. Fix this and you are...

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  • Tips & tricks
  • December 29, 2016

Prepare for Q1: Acquire new customers by personalizing your advertising efforts

While you want to bring old customers back to your store, you don’t want to give up on attracting new customers altogether. The problem is competition is fierce and with many other companies experiencing the Q1 dip, it is only going to get fiercer,...

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  • Tips & tricks
  • December 28, 2016

Prepare for Q1: Increase customer retention with triggered emails

While you may find that the sales keep the crowds coming in January, February is normally a much quieter time - with revenue shown to be at the lowest for the entire year. But with it being approximately 50% easier to sell to existing customers than...

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  • Tips & tricks
  • December 22, 2016

Prepare for Q1: Rise above the noise with personalized emails

When surveyed 52% of people said that they felt overwhelmed by the number of bargain-promoting emails they receive on a daily basis, which isn’t surprising with over half of all emails received being of a promotional nature. So, at a time when many...

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  • Tips & tricks
  • December 20, 2016

Prepare for Q1: Increase conversion by creating a sense of urgency in your store

Sometimes we all need that little extra push across the line - whether it is getting up in the morning, deciding what film to watch, or treating yourself to that new watch you’ve had your eye on. Communicating with your customers at the pivotal moment...

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  • Tips & tricks
  • December 15, 2016

Prepare for Q1: Combat lower margins from discounted stock with increases in AOV

As we have seen, sales can be a useful tool during the slower seasons. But at what cost? Yes, you may be bringing extra traffic to your store and getting rid of excess stock but there is no ignoring the fact that discounts for the buyer means less...

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  • Tips & tricks
  • December 14, 2016

Prepare for Q1: With tactics for excess stock

  The changing of the seasons can mean that ecommerce merchants face an excess of old stock that is no longer of priority to shoppers. This causes problems for a number of reasons- not only is cash flow tied up by these products but they also take up...

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  • Tips & tricks
  • December 12, 2016

The Nosto Q1 survival guide -  10 tips to make sure you are prepared for 2017

The start of the new year can signal a host of obstacles for those in the ecommerce business. According to our data, online retailers see a 36% drop in revenue from the dizzying heights of the festive season, with this figure sinking even further...

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  • Fashion
  • November 14, 2016

How one multi-brand fashion store is carving out the route to success

Is there an easy route to a seriously good looking high performance E-Commerce site…? Take a look at Route One’s new and improved corker! It certainly wasn’t easy though…

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  • Pop-ups
  • October 28, 2016

10 Just Really Great Ecommerce Pop-Ups

Pop-ups can divide opinion. When done badly they are an unwelcome interruption and a barrier between your customer and your website. Done well however, and they are an effective way to grab your customer’s attention - to deliver special offers, grow...

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  • pricing
  • October 20, 2016

Size matters! ... In pricing. Here's how to use it.

Guest blog from Burc Tunir, the CEO at Prisync.com...

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  • Physical retail
  • October 14, 2016

Better together - why stores need to blend the physical and online world

Nowadays, you would be hard pressed to find a brand that doesn’t have some sort of online presence. Even the luxury retail sector, which arguably tried to resist the pull of the virtual world, has seemingly given into the march of modernity...

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  • Pop-ups
  • October 7, 2016

Google's new pop-up regulations - what do you need to know?

In 1999 I was 12. Which means my primary concerns were whether I was allowed out on my bike and getting my football back from next door's garden. But even I remember the mass panic that the looming millennium brought to the media, and to the...

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  • Best practices
  • September 30, 2016

How to create a brand-promoting, conversion-boosting ecommerce 404 page!

404. Three little numbers that can have a big effect. They refer, of course, to the error message that is displayed when a server can’t find a particular resource and are probably the only http status code that every seasoned internet user is...

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  • Nosto report
  • September 22, 2016

European Online Fashion in 2016 [Infographic]

Humans are, by nature, nosy - we want to know what others are doing and how that compares to us. This can be seen as an evolutionary trait, enabling us to learn from those around us and use those lessons to adapt what we are doing to survive.

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  • magento
  • September 16, 2016

9 actionable tips to get more from Magento

Magento is almost undoubtedly the world’s most used ecommerce platform, powering online stores of all levels from all over the globe. Magento was first introduced back in 2008 and has grown consistently since then, in terms of the number of users,...

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  • Black Friday
  • September 9, 2016

Black Friday & Cyber Monday are coming! Get your store mobile ready.

  Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your...

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  • Black Friday
  • September 1, 2016

Black Friday & Cyber Monday are coming - prepare with pop-ups!

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit...

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  • Black Friday
  • August 25, 2016

Black Friday & Cyber Monday are coming - remove in-store barriers to purchase!

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit...

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  • Black Friday
  • August 19, 2016

Black Friday & Cyber Monday are coming- learn how to properly utilize email!

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit...

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  • Black Friday
  • August 11, 2016

Black Friday & Cyber Monday are coming- load test your website!

Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit...

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  • cart page
  • August 5, 2016

The anatomy of a perfect category page

Ah, the category page - perhaps the most familiar page of the modern ecommerce website, hark as it does back to the days of post-order catalogues. With a structure based on long lists of various products, it stands, in some way, as a testament to...

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  • Customer success story
  • July 29, 2016

How one handmade bracelet store is weaving its way to success…

What’s the story? Sometimes a simple idea is all you need to make a big change! And Pura Vida (Spanish for “pure life”) is proof of that. The company, now in its fourth year, was born on the back of a chance encounter in Costa Rica, where founders...

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  • Tips & tricks
  • July 21, 2016

5 tips to improve your logistics strategy and increase customer loyalty

Most ecommerce professionals know that the sustainability of a business is not based only on the acquisition of new customers, but also on your ability to build a loyal customer base that will buy from you time and time again. In fact, arguably one...

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  • Tips & tricks
  • July 15, 2016

How happiness could be the secret to your business’ success and what to do about it...

On the Nosto blog, we write a lot about tactics to improve your ecommerce business - be it optimizing your homepage, improving your emails, or (of course) using personalization. But it is important sometimes to take a step back and remember that...

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  • ecommerce site search
  • July 7, 2016

6 actionable tips for improving ecommerce site search

On-site search is often a fundamental part of a user’s journey when browsing and completing a purchase online, yet it’s so often overlooked or undervalued by merchants. Users who complete a search on an ecommerce site are said to be up to 30% more...

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  • ecommerce books
  • July 1, 2016

10 ecommerce books you should take on your summer holidays...

Summer is here! And although the ecommerce world never actually stops, it hopefully means that you will be taking at least some time away from the office for a well-deserved break. While we would never encourage taking work to the poolside, we do...

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  • Events
  • June 24, 2016

Three things I learned at Magento Live UK...

James White, UK BDM for Nosto, takes centre stage at the conference. The fifth annual Magento Live UK event was held in London this week, and I was lucky enough to fly in from Helsinki to attend. As an event, Magento Live is one that is marked on the...

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  • Twitter
  • June 17, 2016

10 must-follow ecommerce Twitter accounts

Twitter - an excellent resource for cat videos but a terrible place to hang out if you’re trying to avoid Game of Thrones spoilers. But, felines and tv commentary aside, what else can this social network offer you?

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  • retention
  • June 10, 2016

Personalized customer service; the key to better retention

**Excerpt from the Nosto ebook 'How to Increase Customer Retention with Personalization', download in full for more tips including the use of personalized email and advertising! **

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  • Pop-ups
  • June 3, 2016

How one jewelry ecommerce store is shining bright...

This week on the Nosto blog we look at Nosto client JewelStreet and how they are creating a virtual treasure trove... What’s the story? They say diamonds are a girl’s best best friend - you know what we say? Why stop at diamonds when you can have...

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  • Summer
  • May 26, 2016

7 last minute tips to get your online store summer ready!

Ah Summer, time to shed the winter layers, dust off the BBQ and panic because you never got round to dieting like you said you would…

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  • Personalized Emails
  • May 20, 2016

How one gardening ecommerce store is continuously growing...

Welcome back to one of the newest features of the Nosto blog - a regular look at some of the brands we love and are lucky enough to work with. Find out who they are, why we love them and how they use Nosto! This month we are doing things a bit...

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  • cart page
  • May 13, 2016

3 ways to use an abandoned cart to your advantage

Cart abandonment - two words that strike fear into the heart of any ecommerce merchant. You did everything right, attracting customers to your site, enticing them to venture from the safety of the homepage into your category and product sections,...

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  • Social media
  • May 4, 2016

What Facebook's Revenue Announcement Means For The Ecommerce Industry

Last week saw Facebook announce first quarter revenues of $5.382 billion. While the figure itself is huge it is actually the growth that is most impressive - to put it in perspective, the figure is a 51.9% increase from what was reported this time...

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  • cart page
  • April 29, 2016

How to craft a kick-ass ecommerce cart page

The cart page - the destination to which all your previous efforts have been directed. You’ve created an enticing and easy to navigate home page and made sure your product page is fair, representative and encourages your customers to journey further...

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  • Fashion
  • April 21, 2016

Talking with... Lewis Hamilton, Head of Ecommerce at Turnbull & Asser

The ecommerce industry is made up of great brands and behind those brands are some great individuals. Here our resident ecommerce expert Patrick Obolgogiani puts the important questions to Lewis Hamilton, now Head of Ecommerce for prestigious British...

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  • sport
  • April 14, 2016

How one cycling store is winning the ecommerce race...

Welcome to a new feature of the Nosto blog - a regular look at some of the brands we love and are lucky enough to work with. Find out who they are, why we love them and how they use Nosto!

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  • conversion
  • April 8, 2016

How to drive increases in conversion with personalization

Sales are the lifeblood of any retail store - a person’s decision to buy from you not only drives your bottom line but ultimately decides the fate of your business. Yet, as we showed in our last ebook the majority of businesses focus most of their...

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  • ecommerce quotes
  • March 24, 2016

15 inspirational ecommerce quotes

It was Zig Ziglar who said, "The right quote can inspire people to change their ways". Here at Nosto, we couldn't agree more. Business is often much about listening as it is doing, learning from the successes and the failures of others and being...

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  • Pop-ups
  • March 18, 2016

The return of the ecommerce pop-up: 9 awesome use cases

Ah the pop-up, a once much maligned feature of the internet - destined, it seemed, to be banished from our screen. But the pop-up, like double denim and novelty facial hair, has seen an unlikely comeback! Proving itself to be a key tool in...

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  • ecommerce blogs
  • March 11, 2016

5 ecommerce blogs that we love

The internet is a treasure chest of useful information- but it also a minefield of cat memes, twitter feuds and videos of people falling over. Which is why sometimes it can be useful to have a guide to keep you on track to the areas of the net that...

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  • Events
  • March 3, 2016

4 things I’ve learnt in our first year as a Magento Gold Technology Partner

In March 2015, after three years of working closely with Magento retailers and partners from across the globe, Nosto was invited to become one of 15 Magento Gold Technology Partners worldwide. It was a great honour and something the whole company was...

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  • design
  • February 24, 2016

10 ecommerce design trends to follow in 2016

*Guest blog from Template Monster* Electronic commerce today is developing by leaps and bounds; hundreds of new stores appear every day thanks to the widespread availability of eCommerce platforms, templates, and analytical tools. If you are looking...

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  • Product page
  • February 19, 2016

How to create the perfect ecommerce product page (Part Two)

Last week in the Nosto blog I looked at some of the ways you can optimize your ecommerce product page-  including high-res product images, distinguishable call to action buttons and detailed product descriptions. The goods news is that there is so...

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  • ecommerce product page
  • February 12, 2016

How to create the perfect ecommerce product page (Part One)

The product page- crunch time for ecommerce professionals. You’ve got the shopper to your store and, even better, something has caught their eye- now it is that product’s time to shine. But will it be enough? Or will it be a case of ‘so close yet so...

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  • Personalized Emails
  • February 5, 2016

How to stand out from the crowd with email personalization

I was on a course recently where the practitioner asked us to reveal the highest number of unread emails we had ever had in our inbox. What do you think the highest number was? 100? 500? 1000?! Not even close. The winner was a guy in the back of the...

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  • Nosto Ebook
  • January 29, 2016

How To Drive Quality Traffic To Your Store Using Personalized Advertising

Whether it is in the romantic world or the ecommerce one - attraction can be a funny thing. In fact, making the first move and getting customers to your site can sometimes be the hardest part.

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  • live chat
  • January 21, 2016

5 tips to improve your ecommerce site with live chat

Did you know that 64% of consumers now expect live chat to be available via websites on their mobile devices? It’s true! And that’s just mobile, imagine what that figure must be for desktop. Live chat has rapidly increased in popularity in the past...

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  • product photography
  • January 15, 2016

Product photography in ecommerce - the stores that do it best.

When you step into a bricks and mortar store and explore the selection of products at hand, it is only natural to want to use all of your senses to study them. First, you select the product you are interested in according to visual cues. Then you...

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  • Returns
  • January 8, 2016

How To Beat The Curse of January Returns

*A Lesson from the Nosto Ultimate Ecommerce Q1 Survival Guide* The season to eat, drink and merry is unfortunately over. And a lot of us are feeling the effects. Clothes a little tighter, bank accounts a little emptier and, if you are a merchant, a...

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  • Events
  • December 21, 2015

Nosto does Tough Mudder

The advent calendar chocolate is almost all gone (if it lasted this long, that is), the last-minute presents are waiting to be bought and you’ve set multiple reminders to defrost the turkey.

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  • Guest blog
  • December 10, 2015

Ecommerce trends: A look at 2015 and predictions for 2016

It was the year that Amazon unveiled its delivery drones, the Cyber Weekend continued to exceed expectations, and Alibaba sold off its US ecommerce site just a year after launch. Online retail continued to dominate headlines in 2015 and with good...

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  • Christmas
  • December 4, 2015

12 Great Christmas Setups for The Twelve Days of Christmas

The advent calendars have been raided, festive lights displays are glowing and even the bleakest of offices are being given a tinsel makeover- it’s official, Christmas is here! Just like the battle for the best tearjerker ad, the competition for the...

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  • Inspiration
  • November 27, 2015

5 TEDtalks that every ecommerce merchant should see

A wise man once said, “You can't wait for inspiration. You have to go after it with a club”. Something that I believe to be true, which is why, even when my 'To Do' list looks fit to burst, I believe in taking a bit of time out to look at the bigger...

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  • Fashion
  • November 20, 2015

What I learned from a week in the Babyshop office…

At Nosto we are privileged to be in a position where our success is directly aligned to that of our customers. Our business, which works on a success based pricing model, only makes money when retailers do - a decision we made because we believe it...

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  • Best practices
  • November 13, 2015

5 Tips For an Effective Ecommerce Homepage

As a retailer in an increasingly virtual world, the homepage has become the shop window through which your buyers are peering. But with the average web user taking only three seconds to decide whether it’s good enough to get them in out of the cold,...

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  • Black Friday
  • November 5, 2015

6 Tips to Turn The Black Friday Boom Into Long-Term Value

In preparation for Black Friday and Cyber Monday you’ve probably revamped your infrastructure, stacked the fridge with enough Red Bull to last an apocalypse, and read our previous blog on maximising the value on the day. Now, even when everything...

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  • Events
  • October 30, 2015

3 Top Takeaways From Fashion Digital New York 2015

Last week I had the pleasure of attending Fashion Digital New York (FDNY). Run by the inimitable Sandy Hussain, the 3 day conference brought together over 80 speakers and 500 attendees from the worlds of fashion and tech to share learnings and best...

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  • Black Friday
  • October 22, 2015

5 Simple but Brilliant Black Friday Tips

Black Friday - love it or loathe it, there is no denying it is here to stay. In fact, this post-Thanksgiving sales bonanza set a US online sales record last year with a total spend of over 2.4 billion! The question is, how do you make the most of it?...

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  • Top list
  • October 15, 2015

Three In-Store Sales Techniques You Should Be Using Online

Rabia Qureshi, Business Development Manager UK for Nosto, shares the sales techniques she has seen successfully used both in-store and online...

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  • Christmas
  • October 8, 2015

Three Personalization Tips Guaranteed To Make Your Q4 More Successful

It’s official, autumn is in full swing. For most people this is the season to forget about your beach body worries and celebrate the return of the pumpkin spiced latte. But for the retailer all thoughts of hot-drinks and cosy evenings watching...

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  • Events
  • October 2, 2015

Three Lessons from Ecommerce Expo...

This week saw the much-awaited return of Ecommerce Expo. One of the biggest events in the ecommerce industry, it promised to bring together the best and the brightest for two days of lively discussion, shop talk and the odd spot of networking- all...

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  • Social media
  • September 25, 2015

What do Facebook's latest updates mean for the world of ecommerce?

In August, Mark Zuckerberg announced (in a Facebook post, of course) that for the first time ever Facebook had one billion users sign in on a single day. To put that in perspective, that is just under a 7th of the entire population of the world. Can...

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  • Nosto Ebook
  • September 17, 2015

Let's get personal! An introduction to the world of ecommerce personalization

“People tell you who they are, but we ignore it because we want them to be who we want them to be…” Don Draper

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  • Storytelling
  • September 10, 2015

"Once Upon A Time..." - The Art of Storytelling in Commerce

“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.” - Ursula K. LeGuin  

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