Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • Best practices
  • May 30, 2017

Same, same but different – how to reach absolutely everyone in your target demographic (spoiler: it involves Instagram)

The beginning of my Instagram journey started with a classic case of mistaken identity…

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  • Best practices
  • September 30, 2016

How to create a brand-promoting, conversion-boosting ecommerce 404 page!

404. Three little numbers that can have a big effect. They refer, of course, to the error message that is displayed when a server can’t find a particular resource and are probably the only http status code that every seasoned internet user is...

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  • cart page
  • August 5, 2016

The anatomy of a perfect category page

Ah, the category page - perhaps the most familiar page of the modern ecommerce website, hark as it does back to the days of post-order catalogues. With a structure based on long lists of various products, it stands, in some way, as a testament to...

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  • cart page
  • May 13, 2016

3 ways to use an abandoned cart to your advantage

Cart abandonment - two words that strike fear into the heart of any ecommerce merchant. You did everything right, attracting customers to your site, enticing them to venture from the safety of the homepage into your category and product sections,...

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  • cart page
  • April 29, 2016

How to craft a kick-ass ecommerce cart page

The cart page - the destination to which all your previous efforts have been directed. You’ve created an enticing and easy to navigate home page and made sure your product page is fair, representative and encourages your customers to journey further...

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  • Product page
  • February 19, 2016

How to create the perfect ecommerce product page (Part Two)

Last week in the Nosto blog I looked at some of the ways you can optimize your ecommerce product page-  including high-res product images, distinguishable call to action buttons and detailed product descriptions. The goods news is that there is so...

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  • ecommerce product page
  • February 12, 2016

How to create the perfect ecommerce product page (Part One)

The product page- crunch time for ecommerce professionals. You’ve got the shopper to your store and, even better, something has caught their eye- now it is that product’s time to shine. But will it be enough? Or will it be a case of ‘so close yet so...

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  • Best practices
  • November 13, 2015

5 Tips For an Effective Ecommerce Homepage

As a retailer in an increasingly virtual world, the homepage has become the shop window through which your buyers are peering. But with the average web user taking only three seconds to decide whether it’s good enough to get them in out of the cold,...

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