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Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door... 

 

With that in mind we have created a blog series to help you get your shop in order and maximize on the upcoming sales season! Can't wait for your weekly tip? Download the whole thing in whitepaper form now by clicking the image below...

Black Friday Cyber Monday Ecommerce

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We've already covered load testingemail usein-store barriers to purchase and pop-ups so now on to...

 

Getting mobile ready!

In 2015, mobile and tablet devices accounted for 54% 
of Black Friday traffic to ecommerce stores- that is a more than 16% increase year-over- year. But even more important than their contribution to the the traffic is the sales they drove - with over a third of purchases being attributed to mobile devices, an increase of 35%. We’ve said it time and time again but having your website be mobile ready is no longer an optional extra, it is a must if you want to compete. As these figures show, the sales season is no exception.

To make sure your site is ready for mobile users, make sure to do the following:



View your site as others will...

Screen_Shot_2016-09-08_at_16.41.32-1.pngMobileTest.me is a great tool to test what your site will look like on multiple devices 

While a high percentage of visitors to your site will be viewing it on a mobile device, it can be the case that you infrequently view it in the same way - make sure to regularly spend time on your site either on your mobile phone or using websites such as MobileTest.me which allow you to see what your site looks like on different smartphones from your browser.



Make sure your text, images and navigation adjust accordingly for use on smaller screens..Screen_Shot_2016-09-08_at_17.47.34.pngCheck out the Google Webmasters guides for for more 
info on what does and doesn't consitute mobile responsive.



If, when you used the tool above, you found that your site was difficult to use on some screens then you are going to need to make some changes. The key to responsive design? Elements that expand and contract to fit on the screen of different devices. Normally your exsiting website code can be changed slightly for this to happen, so speak to your development team as soon as possible. Occasionally, however, you might find that your store has been built in a way that prevents this - in which case you should look into setting up a mobile sub-domain that is out-of-the-box mobile ready.



Check if your site passes Google’s basic mobile test...

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An example of a Google mobile test results (Yay, us!).


It is particularly important to get on Google’s good side as they penalize those sites who they don’t deem mobile-friendly. And while being top of their search results should always be your aim, being pushed down during the busy sales season could cost you greatly. All you have to do to check is insert your URL and they analyze the rest, so there are no excuses!



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That's it for our Black Friday series! Missed one? No worries - you can either start at the beginning or download the whole thing in whitepaper form by clicking on the image below...

Black Friday 6 things you need to prepare

The guide includes expert tips on:

  • Load testing your website
  • Getting your store mobile ready
  • Effectively using email in your marketing efforts
  • Removing in-store barriers to purchase
  • Enabling pop-ups to increase conversion and allow for data capture