Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • Tips & tricks
  • December 15, 2016

Prepare for Q1: Combat lower margins from discounted stock with increases in AOV

As we have seen, sales can be a useful tool during the slower seasons. But at what cost? Yes, you may be bringing extra traffic to your store and getting rid of excess stock but there is no ignoring the fact that discounts for the buyer means less...

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  • Tips & tricks
  • December 14, 2016

Prepare for Q1: With tactics for excess stock

  The changing of the seasons can mean that ecommerce merchants face an excess of old stock that is no longer of priority to shoppers. This causes problems for a number of reasons- not only is cash flow tied up by these products but they also take up...

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  • Tips & tricks
  • December 12, 2016

The Nosto Q1 survival guide -  10 tips to make sure you are prepared for 2017

The start of the new year can signal a host of obstacles for those in the ecommerce business. According to our data, online retailers see a 36% drop in revenue from the dizzying heights of the festive season, with this figure sinking even further...

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  • Fashion
  • November 14, 2016

How one multi-brand fashion store is carving out the route to success

Is there an easy route to a seriously good looking high performance E-Commerce site…? Take a look at Route One’s new and improved corker! It certainly wasn’t easy though…

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  • Pop-ups
  • October 28, 2016

10 Just Really Great Ecommerce Pop-Ups

Pop-ups can divide opinion. When done badly they are an unwelcome interruption and a barrier between your customer and your website. Done well however, and they are an effective way to grab your customer’s attention - to deliver special offers, grow...

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  • pricing
  • October 20, 2016

Size matters! ... In pricing. Here's how to use it.

Guest blog from Burc Tunir, the CEO at

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  • Physical retail
  • October 14, 2016

Better together - why stores need to blend the physical and online world

Nowadays, you would be hard pressed to find a brand that doesn’t have some sort of online presence. Even the luxury retail sector, which arguably tried to resist the pull of the virtual world, has seemingly given into the march of modernity...

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  • Pop-ups
  • October 7, 2016

Google's new pop-up regulations - what do you need to know?

In 1999 I was 12. Which means my primary concerns were whether I was allowed out on my bike and getting my football back from next door's garden. But even I remember the mass panic that the looming millennium brought to the media, and to the...

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  • Best practices
  • September 30, 2016

How to create a brand-promoting, conversion-boosting ecommerce 404 page!

404. Three little numbers that can have a big effect. They refer, of course, to the error message that is displayed when a server can’t find a particular resource and are probably the only http status code that every seasoned internet user is...

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  • Nosto report
  • September 22, 2016

European Online Fashion in 2016 [Infographic]

Humans are, by nature, nosy - we want to know what others are doing and how that compares to us. This can be seen as an evolutionary trait, enabling us to learn from those around us and use those lessons to adapt what we are doing to survive.

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