Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • Best practices
  • April 21, 2017

Not advertising on Facebook? This is why you should be...

Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that is changing the ecommerce world - as a...

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  • Best practices
  • March 31, 2017

Weekly ecommerce round-up: branding inspiration, social media updates & best ads

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

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  • Guest blog
  • February 2, 2017

How to Identify and Engage your Most Generous Customers All Year Long

While major holidays drive significant e-commerce sales, there are personal holidays happening every single day. Birthdays, anniversaries, graduations and gifts of gratitude abound, but it can be a lot harder to market to personal gift givers when...

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  • Physical retail
  • October 14, 2016

Better together - why stores need to blend the physical and online world

Nowadays, you would be hard pressed to find a brand that doesn’t have some sort of online presence. Even the luxury retail sector, which arguably tried to resist the pull of the virtual world, has seemingly given into the march of modernity...

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  • Best practices
  • September 30, 2016

How to create a brand-promoting, conversion-boosting ecommerce 404 page!

404. Three little numbers that can have a big effect. They refer, of course, to the error message that is displayed when a server can’t find a particular resource and are probably the only http status code that every seasoned internet user is...

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  • cart page
  • August 5, 2016

The anatomy of a perfect category page

Ah, the category page - perhaps the most familiar page of the modern ecommerce website, hark as it does back to the days of post-order catalogues. With a structure based on long lists of various products, it stands, in some way, as a testament to...

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  • cart page
  • April 29, 2016

How to craft a kick-ass ecommerce cart page

The cart page - the destination to which all your previous efforts have been directed. You’ve created an enticing and easy to navigate home page and made sure your product page is fair, representative and encourages your customers to journey further...

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  • Product page
  • February 19, 2016

How to create the perfect ecommerce product page (Part Two)

Last week in the Nosto blog I looked at some of the ways you can optimize your ecommerce product page-  including high-res product images, distinguishable call to action buttons and detailed product descriptions. The goods news is that there is so...

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  • ecommerce product page
  • February 12, 2016

How to create the perfect ecommerce product page (Part One)

The product page- crunch time for ecommerce professionals. You’ve got the shopper to your store and, even better, something has caught their eye- now it is that product’s time to shine. But will it be enough? Or will it be a case of ‘so close yet so...

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  • product photography
  • January 15, 2016

Product photography in ecommerce - the stores that do it best.

When you step into a bricks and mortar store and explore the selection of products at hand, it is only natural to want to use all of your senses to study them. First, you select the product you are interested in according to visual cues. Then you...

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