Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • Best practices
  • June 22, 2017

5 tips for creating ecommerce Instagram photo magic – and 5 apps to help you fake it

Instagram is a platform that celebrates creativity and style - it’s where people go to express their passions visually.  This visual element makes it a great place for an ecommerce brand to share product and lifestyle photography, but these need to be...

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  • Best practices
  • May 30, 2017

Same, same but different – how to reach absolutely everyone in your target demographic (spoiler: it involves Instagram)

The beginning of my Instagram journey started with a classic case of mistaken identity…

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  • Best practices
  • May 19, 2017

5 ways to totally delight your customers

Delight can be seen on the face of the child who’s been allowed to stay up late, and the lottery player who’s won enough to buy a round at the pub. But can you prompt the same feeling in your own customers… without extending their bedtime or plying...

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  • Best practices
  • May 12, 2017

Dynamic Product Ads: the next big thing in Facebook advertising (and how to use them)

Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here),...

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  • Best practices
  • May 5, 2017

The Three Types of Dynamic Product Facebook Ads All Ecommerce Merchants Should Be Using

Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting.

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  • Best practices
  • April 28, 2017

Dynamic Product Ads - the most effective way to retarget your Facebook customers

Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for all my arguments as to why you should be). Now you want to know how to do it - right.

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  • Best practices
  • April 21, 2017

Not advertising on Facebook? This is why you should be...

Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that is changing the ecommerce world - as a...

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  • Best practices
  • March 31, 2017

Weekly ecommerce round-up: branding inspiration, social media updates & best ads

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

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  • Guest blog
  • February 2, 2017

How to Identify and Engage your Most Generous Customers All Year Long

While major holidays drive significant e-commerce sales, there are personal holidays happening every single day. Birthdays, anniversaries, graduations and gifts of gratitude abound, but it can be a lot harder to market to personal gift givers when...

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  • Physical retail
  • October 14, 2016

Better together - why stores need to blend the physical and online world

Nowadays, you would be hard pressed to find a brand that doesn’t have some sort of online presence. Even the luxury retail sector, which arguably tried to resist the pull of the virtual world, has seemingly given into the march of modernity...

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