Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • Best practices
  • September 30, 2016

How to create a brand-promoting, conversion-boosting ecommerce 404 page!

404. Three little numbers that can have a big effect. They refer, of course, to the error message that is displayed when a server can’t find a particular resource and are probably the only http status code that every seasoned internet user is...

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  • cart page
  • August 5, 2016

The anatomy of a perfect category page

Ah, the category page - perhaps the most familiar page of the modern ecommerce website, hark as it does back to the days of post-order catalogues. With a structure based on long lists of various products, it stands, in some way, as a testament to...

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  • Pop-ups
  • March 18, 2016

The return of the ecommerce pop-up: 9 awesome use cases

Ah the pop-up, a once much maligned feature of the internet - destined, it seemed, to be banished from our screen. But the pop-up, like double denim and novelty facial hair, has seen an unlikely comeback! Proving itself to be a key tool in...

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  • Personalized Emails
  • February 5, 2016

How to stand out from the crowd with email personalization

I was on a course recently where the practitioner asked us to reveal the highest number of unread emails we had ever had in our inbox. What do you think the highest number was? 100? 500? 1000?! Not even close. The winner was a guy in the back of the...

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  • product photography
  • January 15, 2016

Product photography in ecommerce - the stores that do it best.

When you step into a bricks and mortar store and explore the selection of products at hand, it is only natural to want to use all of your senses to study them. First, you select the product you are interested in according to visual cues. Then you...

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  • Christmas
  • December 4, 2015

12 Great Christmas Setups for The Twelve Days of Christmas

The advent calendars have been raided, festive lights displays are glowing and even the bleakest of offices are being given a tinsel makeover- it’s official, Christmas is here! Just like the battle for the best tearjerker ad, the competition for the...

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