Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • Best practices
  • May 12, 2017

Dynamic Product Ads: the next big thing in Facebook advertising (and how to use them)

Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here),...

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  • Best practices
  • May 5, 2017

The Three Types of Dynamic Product Facebook Ads All Ecommerce Merchants Should Be Using

Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting.

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  • Best practices
  • April 28, 2017

Dynamic Product Ads - the most effective way to retarget your Facebook customers

Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for all my arguments as to why you should be). Now you want to know how to do it - right.

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  • Best practices
  • April 21, 2017

Not advertising on Facebook? This is why you should be...

Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that is changing the ecommerce world - as a...

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  • cart page
  • May 13, 2016

3 ways to use an abandoned cart to your advantage

Cart abandonment - two words that strike fear into the heart of any ecommerce merchant. You did everything right, attracting customers to your site, enticing them to venture from the safety of the homepage into your category and product sections,...

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  • Social media
  • May 4, 2016

What Facebook's Revenue Announcement Means For The Ecommerce Industry

Last week saw Facebook announce first quarter revenues of $5.382 billion. While the figure itself is huge it is actually the growth that is most impressive - to put it in perspective, the figure is a 51.9% increase from what was reported this time...

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  • Nosto Ebook
  • January 29, 2016

How To Drive Quality Traffic To Your Store Using Personalized Advertising

Whether it is in the romantic world or the ecommerce one - attraction can be a funny thing. In fact, making the first move and getting customers to your site can sometimes be the hardest part.

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  • Social media
  • September 25, 2015

What do Facebook's latest updates mean for the world of ecommerce?

In August, Mark Zuckerberg announced (in a Facebook post, of course) that for the first time ever Facebook had one billion users sign in on a single day. To put that in perspective, that is just under a 7th of the entire population of the world. Can...

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