Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

It’s Friday, January is over and… well, let’s just ignore the whole “power of three” thing for today, shall we? Because a cursory glance of the news didn’t give me anything positive to add to the list.

But it’s not all doom and gloom! While the general news is looking a bit bleak, the ecommerce world has lots of interesting and useful things for us to read!


Use ‘Delivery Date’ Not ‘Shipping Speed’ – From UX Research to Implementation Roadmap

If you read this ecommerce round-up regularly (well, first of all, thanks) then you will know I love Baymard. Why? Because they know the devil is in the detail - and their latest piece is proof of just that. According to Baymard, shoppers are more likely to convert if you list a delivery date, instead of shipping speed. A subtle difference with a potentially big impact. Find out why.


Five examples of brands using emojis in marketing campaigns

Do I love emojis? Yes. Am I ecstatic that I can finally express my need for brunch with a single avocado icon? Also, yes. But don’t let my obvious bias fool you - these little images, as insignificant as they may seem, speak to a generation (as well as my mum, although she has no clue how to use them). And their use in marketing is increasing. Check out this blog for 5 brands doing it right.


How to Identify and Engage your Most Generous Customers All Year Long

Gift givers are great! And I’m not just saying that as someone who likes to receive gifts (although don’t get me wrong, if you did want to send something - feel free) but because, from an ecommerce perspective, their generous nature could be good for your bottom line. If you know how and when to target them, that is. Luckily, Thomas O’Leary, of Fixer Consulting Group, tells you everything you need to know in his guest blog for Nosto.


(And if none of that cheered you up, you can always rely on photos of puppies in hats - you’re welcome!)