Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world...

 

Fun fact: Ecommerce round-ups are about 50% less funny when the writer has been up since 4 am for an international flight.

Luckily for you, I didn’t write any of this week’s articles which means you are in much better, less tired hands than mine for your ecommerce news, tips and tricks!

Enjoy...

How to Improve Mobile UX with Digital Wallets Filling in your card details online is one of those small but annoying tasks. Like watering your desk plant or being the one that has to put more water in the office coffee machine. Not only is it is repetitive (depending on how much you are burning the plastic online), but it is also easy to get wrong, often taking more time than necessary. The result? UX friction. Luckily, ConversionXL is here to save the day...

6 Branding Mistakes Undermining Your Company's Image Laughing at the failures of others is never nice. Learning from them, however, is smart. Which is one of the reasons I love this Hubspot blog - not only do they tell you what branding blunders to avoid, but they include insightful examples too. For example, did you know that Colgate tried to launch a ready meal range?! Me neither…

How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients? Product descriptions may be short but getting them right can be a long and arduous task. Not only do you want your items to shine, with sharp, alluring or witty writing, but you also need to make sure you give all the info needed. A Better Lemonade Stand tells you how to balancing the functional and fantastic. 


So, there we go - enjoy your weekends, I'm off for another cup of coffee!

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